Toys to Retirement (Toy Investing for Amazon FBA and More)

Toys to Retirement (Toy Investing for Amazon FBA and More)

Toy Stuff To Pay Attention To

The Toy Investor's avatar
The Toy Investor
Aug 18, 2026
∙ Paid

Hello friends,

Taking a little break from the LEGO retirees this week to spread the love to the non-LEGO sellers.

Today I’m going to provide some commentary on some interesting things I’m seeing in the toy space, mostly some stuff worth paying attention to in the near future or a little bit down the road.

This is not a BOLO/lead list. Do not rush out and buy these items.

These are toys that are interesting, and pose some consideration MAYBE down the line as we watch Q4 and the big sale seasons unfold. Additionally, it’s to provide some insight into why I think certain things are interesting, so you can apply the analysis to your own findings.

Let’s dive in..


Sonic 3 Movie Figures

Not necessarily the figures photographed, many others available as well!

2027 is fast approaching, and as toy sellers we always need to be paying attention to the box office.

Which movies are going to impact our businesses next year?

Without a doubt, one of the biggest ones will be ‘Sonic 4’. While the figures for that specific movie are right around the corner, we still want to be paying attention to ‘adjacent’ toys AKA figures from the previous movie.

Why?

Because Sonic 3 figures will be (or are already) discontinued to make way for the new movie figures.

Here is how some of the Sonic 2 movie figures are doing:

Keep in mind, Jakks Pacific essentially killed off the 4-inch versions of the movie figures with the third movie in favor of the 5-inch figures, so these 4-inch ones above aren’t even that sought after anymore, yet still command high prices.

What do you think will happen to the "first time in the line” 5-inch movie figures from the third movie once supply dries up? Could this Q4 wipe out most of the supply? If not, the fourth movie will definitely clean up shop in the spring.

Keep an eye out for the final remnants of the Sonic 3 figures at various retailers, and maybe even some leftover stock at a wholesale distributor or two…

For reference, I am currently holding over 1,000 units of Sonic 3-related merch.


Next up…

User's avatar

Continue reading this post for free, courtesy of The Toy Investor.

Or purchase a paid subscription.
© 2026 The Toy Investor · Publisher Terms
Substack · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture