Toys to Retirement (Toy Investing for Amazon FBA and More)

Toys to Retirement (Toy Investing for Amazon FBA and More)

Ten Toys To Pay Attention To This Q4 / January

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The Toy Investor
Sep 14, 2026
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Hello friends,

Here today with ten toys, or rather ten toy lines, to pay attention to this coming Q4 and January clearance season. This is not a BOLO list, do not rush out and buy these. These are toys to just pay a little bit extra attention to that may present some opportunity in the coming months.

Add them to your Keepa product tracker, add them to your daily lists to check, and cross your fingers that we get good prices on them.

Let’s dive in…


The Pokemon Figure Aisle at Target

No, not the trading cards - the action figures. I have never seen so much potential gold in this section before. Jazwares is really leaning into the Pokemon hype and has reprinted or made new versions of some of their heaviest hitters.

First, take a look at how the releases from last year are doing - Charizard and Deoxys. Charizard will only keep climbing this Q4 and Deoxys was on clearance nationwide for $6-9. Crazy ROI from just 9 months ago!

The aisle is now filled with Mewtwo, Blastoise, a different Mega Charizard, Garchomp, Rayquaza, the entire Gengar evolution line, and more. All super popular.

I have never seen the $19.99 figures not get discounted to $13ish during Q4.

That’s when I like to make my entry. Keep your eyes open, lots of opportunity in this section.

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