Toys to Retirement (Toy Investing for Amazon FBA and More)

Toys to Retirement (Toy Investing for Amazon FBA and More)

McFarlane Toys Overview

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The Toy Investor
Jun 02, 2026
∙ Paid

Hello friends,

Here today with a 30-minute overview of McFarlane Toys. I typically shy away from doing brand specific overviews, but due to multiple requests I figured this was a good one to make an exception for.

The reason I tend to not do brand specific overviews is that I never want to persuade or dissuade someone from investing in a specific toy line. If I say “McFarlane Toys is great”, that doesn’t necessarily mean it’s great for you.

As always, I preach that you should focus on intellectual properties that you care about - it makes the job a lot more profitable.

On the flip side, I also don’t want to discourage people from certain brands. You all know I despise investing in most Star Wars stuff… but there is profit to be made if you’re passionate about the IP and understand the fandom.

But despite that, I figured that McFarlane Toys is something I talk about a lot, and is a brand that encapsulates a lot of interesting things that can be applied to researching other toy lines, so here we go!

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