Manufacturer Intention/Capabilities
Hello friends,
Here today with an important video that should help with your buying decisions.
Understanding ‘intention and capabilities of the manufacturer’ behind each toy line is extremely important, just as important as the items we pick.
You can have the most popular character in the world but if the manufacturer has shown they are more than willing to meet demand with their production - it doesn’t appeal to us.
On the flip side, you could have a middle of the pack popularity type character, but if the manufacturer does not intend to produce enough to meet demand, then it does appeal to us.
This all comes down to manufacturer intention and capabilities and how they strategize each of their toy lines. This is why I always encourage you to take the time to research each individual toy line and pick up on how the manufacturers produce them.
Rainbow High? Usually discontinues after 2-3 years.
Disney Store plush? Always in production.
Marvel Legends? Usually 2-3 production runs and then done, with occasional risk of a reprint way down the line.
McFarlane Toys? One print and done (but production can often be very frontloaded).
It’s a complex conversation with a lot of nuance, so I made a video with more examples to help share what I mean. Check it out below:
