Toys to Retirement (Toy Investing for Amazon FBA and More)

Toys to Retirement (Toy Investing for Amazon FBA and More)

Amazon Exclusive Raw Product Research

The Toy Investor's avatar
The Toy Investor
Feb 10, 2026
∙ Paid

Hello friends,

Got a bit carried away and ended up with over an hour of raw product research on Amazon exclusives.

I was inspired by the Marvel Legends Lizard figure I spoke about last week, and wanted to deep dive and see if I could find any brands that have consistently strong performing Amazon exclusives, or any other data or leads.

I think the main takeaway is track everything Amazon exclusive that is from a collectible line for a big discount, because several of the figures have significant discounts at end of life.

In this game of reselling, I am a firm believer that the more opportunities you give yourself to succeed, the luckier you get. So while spending an hour of product research like this may not immediately generate profit, I’ve added at least a dozen new products to my tracking, found a couple new leads I am considering purchasing, and have gained some product knowledge for the future.

Hope you find it helpful, let me know if you have any questions.

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