Creator is such an interesting theme. Every set is objectively good. There are no Creator sets that are questionable. All this theme comes down to is how much supply exists at the time of retirement. Will Amazon keep thousands in stock post-retirement like the Fox set? Or will the most random Creator set silently disappear and become one of the best performers of the year, like the Space Roller Coaster from last year?

There is no way to know.

The best advice I can give with this theme, is expect the worst. If you go into Creator with the expectation that sets will remain in stock for 12 months post-retirement, you won’t be disappointed. Then, any early winners are just gravy. This theme, more than many others, is guilty of this phenomenon.

There is no consistency or patterns to identify. Why are the Daffodils, which retired in December, still in stock? Yet, the Lotus Flowers are already out of stock just one week into retirement.

Why is the Exotic Peacock already out of stock, yet Amazon’s Fox is still in stock eight months later?

If you are a long term holder, this is hands down one of the best themes.

If you are a 12-18 month holder like me, this can also be one of the best themes (when you hit the right sets).

But you need to be ready to have some duds that sit around a bit longer than expected.

Most Creator sets have discounts beyond 20% though, especially during Black Friday week, so I really try and avoid purchasing from this theme until then. However, the July retirees are uncharted territory, and we’re seeing sets disappear already. Many of them are still available, so if you think they’re close to disappearing and love them, now may be the time to grab them.

This is a very important theme to understand, as some of the best and worst opportunities come from it every year.

Intro to LEGO Investing 2026

CLICK ME FOR THE 2026 RETIREMENT LIST

Here we go, Creator analysis below!

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Here today to report on this year’s Marvel LEGO retirees. What better time to talk about Marvel than a few days after the release of Brand New Day? This could be the much needed turnaround that Disney has needed with Marvel, as hype from Spidey should build momentum going into December’s Doomsday.

I am happy to report that I believe we have six really strong winner candidates, and the vast majority falling in the ‘Worth Monitoring’ category, some teetering very close to Winners.

For me personally, this is not a theme that I’m ever super ecstatic about, I’m usually pretty neutral on it. It’s mostly been a theme where I am always monitoring how the supply looks as we get closer to the end of the year and then jumping on niche opportunities to generate some lunch money.

However, looking at 2025 results has me a bit more excited than previous years. You have sleeper sets like the Sandman Final Battle which really popped off due to a very brief discount period and low competition. You even have some of the most talked about sets delivering strong results with the Spidey Mask and Infinity Gauntlet despite being on everyone’s’ radars.

All that to say, you really shouldn’t count out 99% of Marvel sets, as the wide potential customer base can bring some pretty positive results, especially as Marvel hype starts touching all-time highs again.

Intro to LEGO Investing 2026

CLICK ME FOR THE 2026 RETIREMENT LIST

Here we go, Marvel analysis below!

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Here today with one of my favorite themes - Brickheadz! The theme actually had a pretty strong performance last year, with over 25% of the retiring class already being over 100% ROI. Much better than expected after the initial disappointment I had in the 2025 roster of retirees.

In this week’s 28-minute video, we review the 2025 retiring sets to see if we can pick up on any clues for 2026, and then we jump into this year’s retirees. We end up with six that I believe will be solid winners, and all the rest end up in the ‘worth monitoring’ category.

One thing to note, it does seem that Brickheadz have on occasion been removed from Amazon, so be aware of that risk.

Brickheadz is a theme that you want to start investing in earlier than others in the year, due to usually being LEGO store exclusives with limited discount opportunities. In this article, I discuss which set I’ve already begun purchasing to help me reach GWP thresholds as early as the beginning of this year.

Intro to LEGO Investing 2026

CLICK ME FOR THE 2026 RETIREMENT LIST

Here we go, Brickheadz analysis below!

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Here today with the 2026 LEGO Disney retirees! Why Disney? Because there are some extremely great opportunities that are likely on their last legs this coming weekend and next week.

Here’s a photo of me with a cargo van full of one single Disney set last week…

I talk about which set it is along with every other retiring Disney set in this week’s 40-minute LEGO analysis.

Overall though, a decent year for Disney. Some July retirees that are likely worth picking up, as well as maybe a contender for one of the stronger sets of the year.

This week, I personally select six sets that I believe are winners, thirteen sets that are worth monitoring for reasons I mention below, and four sets that I am very likely going to pass on.

Intro to LEGO Investing 2026

CLICK ME FOR THE 2026 RETIREMENT LIST

Alright, here we go - Disney! Quick TLDR text summary also available below the video.

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It’s that time again! Time for me to deep-dive every single retiring LEGO set for 2026.

Please, watch this introductory video for info on how this is all going to go down - including how I analyze, why I analyze the way I do, what makes a set a winner to me, and more.

Basically, this is your must watch video before diving into the long-form LEGO content for 2026.

Intro to LEGO Investing 2026

CLICK ME FOR THE 2026 RETIREMENT LIST

Now that that’s out of the way, please enjoy the first 2026 theme analysis - NINJAGO!

45-minute video / brief text analysis below:

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Excuse the brevity, posting this from my phone rather than the computer.

Usually I’d have a video out for you guys today but my internet has been down at BOTH locations since the 4th of July, and AT&T has repeatedly been missing appointments to repair a damaged line.

Because of this, I will not be able to upload a video this week as their sc…

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Here today with a 24-minute video going over what I purchased during Prime Week and why I bought it (spoiler alert, tons of LEGO). There’s even some non-LEGO in this video that is still available that I believe will boast significant ROI by Q4 and beyond.

One of the most important points I want everyone to takeaway from this video:

• Week long sales are always evolving. If you are just tuning in once during the week and then moving on, you are going to miss so much. Week long sales need to be monitored throughout the week, ideally multiple times a day. As you’ll see in the video, numerous deals popped up later in the sale and weaved in and out of stock throughout the different days.

Enjoy!

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Hello friends,

Here today with what I believe is a REALLY good episode of the ‘Toys R Gold’ roundtable I did with my friend Steve French.

We kick things off with some Prime Week tips and dive into some leads that we avoided as well as shared some leads that we bought (and are still actively buying!). We provide full in-depth analysis for each.

I’ve already spent close to 20k and we’re only two days into Prime Week!

After discussing Prime Week, Steve led the way with some serious inspiration. If his speech about where he started with Amazon and where he is now doesn’t fire you up, I don’t know what will (multiple million dollar homes?! Are you kidding me?!).

All from reselling. Mostly from reselling toys.

We answer questions throughout from members of Toys R Gold, and of course cover some general toy investing and reselling topics.

For the uninitiated, Toys R Gold is a private, 100-member, toy-focused group led by Steve French. The group is currently at capacity with a waitlist, but you can join the waitlist by emailing steve@toysrgold.com

Enjoy the 1-hour video below…

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Here today with an “emergency” LEGO update.

Lots of things shifting in the space and some opportunities are quickly evaporating.

Tune in for the 15-minute video to bring yourself up to speed on what’s happening in the marketplace.

Enjoy!

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By popular demand, here is a niche Pokemon market update. I know most of my audience is Amazon/Walmart sellers, but it’s hard to ignore what is happening in the TCG world.

If you’ve been following me, you know I have a habit of going left when everyone else goes right… So todays update will focus on some stuff I’ve been buying that I think is still a bit under the radar.

The gap is closing on some of this stuff, but tune in to the 20-minute video and let me know if you agree with my thesis on some of these categories within the Pokemon ecosystem.

Enjoy!

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Pokemon.

Marvel.

Godzilla.

LEGO.

Horror.

I touch on each of these in this market update. I talk a bit about strategy, toss out a couple leads you can buy right now, as well as some basic analysis on some upcoming stuff.

Hope you find it useful, enjoy…

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Here today with a video geared towards those who are currently selling on just eBay, but are considering adding Amazon and/or Walmart into their marketplaces.

I provide an overview of the ‘big three’ platforms, a quick look at their pros and cons, and then explain how I would begin my transition.

Overall, it will all depend on your personal goals.

Looking to make $500-$1k / mo as a side hustle? eBay will be just fine.

Looking to replace your full-time income? Retire early? Get rich? You’ll likely need all three platforms.

If you are interested in beginner content to get started on these platforms, I highly recommend ‘Clear the Shelf’ on YouTube. Chris’ channel was a goldmine for me when I first started seven years ago, and is just as active today with tons of free content to help you get up and running. I am not affiliated with him, I don’t get any kickback, he’s just one of the few people in the space you can actually trust.

Enjoy the overview!

If you are already an Amazon/Walmart seller, this video is not a necessary watch.

I do not provide personal investment advice and I am not a qualified licensed investment advisor.

All information found here, including any ideas, opinions, views, predictions, forecasts, commentaries, or suggestions, expressed or implied herein, are for informational, entertainment or educational purposes only and should not be construed as personal investment advice. While the information provided is believed to be accurate, it may include errors or inaccuracies.

I will not and cannot be held liable for any actions you take as a result of anything you read here.

Conduct your own due diligence, or consult a licensed financial advisor or broker before making any and all investment decisions. Any investments, speculations, or decisions made on the basis of any information found on this site, expressed or implied herein, are committed at your own risk, financial or otherwise.

I know I posted a long video yesterday, but wanted to get this one out ASAP.

Here is a 10-minute video with what I think is the best way to fully absorb my newsletter and set yourself up to take advantage of it.

I explain why I structure the newsletter the way I do and provide examples of how you should be approaching the articles and videos.

Ultimately, you’re going to get out of it what you put in. As I always say, I prefer to focus on how to fish, rather than what to fish, and I truly believe that is beneficial to everyone.

I apologize for not thinking to make this video years ago when launching the newsletter, enjoy!

I do not provide personal investment advice and I am not a qualified licensed investment advisor.

All information found here, including any ideas, opinions, views, predictions, forecasts, commentaries, or suggestions, expressed or implied herein, are for informational, entertainment or educational purposes only and should not be construed as personal investment advice. While the information provided is believed to be accurate, it may include errors or inaccuracies.

I will not and cannot be held liable for any actions you take as a result of anything you read here.

Conduct your own due diligence, or consult a licensed financial advisor or broker before making any and all investment decisions. Any investments, speculations, or decisions made on the basis of any information found on this site, expressed or implied herein, are committed at your own risk, financial or otherwise.

Here today with a 30-minute overview of McFarlane Toys. I typically shy away from doing brand specific overviews, but due to multiple requests I figured this was a good one to make an exception for.

The reason I tend to not do brand specific overviews is that I never want to persuade or dissuade someone from investing in a specific toy line. If I say “McFarlane Toys is great”, that doesn’t necessarily mean it’s great for you.

As always, I preach that you should focus on intellectual properties that you care about - it makes the job a lot more profitable.

On the flip side, I also don’t want to discourage people from certain brands. You all know I despise investing in most Star Wars stuff… but there is profit to be made if you’re passionate about the IP and understand the fandom.

But despite that, I figured that McFarlane Toys is something I talk about a lot, and is a brand that encapsulates a lot of interesting things that can be applied to researching other toy lines, so here we go!

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Here today with a 30-minute video of toy analysis! I take a look at some older/recent toys and figure out why they are performing the way they are, as well as some potential leads for the future.

There is one toy line I cover in here that absolutely blew me away to the point where I felt sick that I didn’t fully capitalize on it. Especially because I had been talking about it for the past year!

I even touch specifically on some toys I am buying, plan to buy, and will continue buying for the foreseeable future.

If getting into ‘buy and hold’ toys is something you’ve been on the fence about, the stuff I’m talking about in this video can very likely cover your subscription costs for the year.

Let me know if you have any questions, and enjoy…

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Just got back from vacation, my apologies for the delays in responses.

Today is just a quick rant/PSA about some stuff happening in the “other” collectibles market.

If you have been selling on Amazon and/or Walmart and are considering dabbling in collectibles outside this space, such as graded cards, sports memorabilia, or other various co…

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Here today with five toys that lost me money (anywhere from a few hundred bucks to $5,000!), and why they lost me money.

The most important thing to remember is that what we are doing is a lot of speculation and educated guesses with the information we have available to us. Because of that, things don’t always pan out, even if you made the best decision possible with the data available.

Don’t let that get you down, every loss is a learning experience and over time will accumulate in your own personal data set of what to avoid and pay attention to.

I hope you find this video useful and pick up some tips to help with your own analysis.

Enjoy!

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Here today to ramble for 15 minutes about the #1 most important metric to be paying attention to when it comes to toy investing.

Good looking action figure? Doesn’t matter.

Most fun LEGO set ever created? Doesn’t matter.

Sells 20,000 times a month? Doesn’t matter.

Well, these things do matter, but not until you have an idea of this very important metric.

In this video I discuss said metric, as well as discuss a couple different sourcing strategies I’ve been using, and I reveal a lead that has <500 units available that I think is going to crush this year. No, it’s not some filler lead, I already have over $7500 invested into it myself.

If you aren’t a paid subscriber, now is the time to hop in and start learning the game.

Subscribe now

Enjoy!

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Here today with some LEGO leads I’ve been buying as well as some that are worth monitoring very closely over the coming months. I share the specific items as well as how many I’ve been purchasing and why, as well as my analysis for the ones I’m very close to purchasing.

As always, do your own research as you may come to your own conclusions and we may have different hold times we are comfortable with.

Quick shameless plug…

If you are not a paid subscriber, now is the perfect time to join. In this video alone, there is a single LEGO SKU that is capable of covering the entire year subscription fee. You will receive access to the last 1.5 years of content I’ve posted, and by the time you’re done watching/reading it, you’ll be in a very strong position for this coming Q4. Yes, Q4 prep started months ago, if you aren’t thinking about it, you’re already late.

Click the subscribe button so you can view this video and start buying!

Subscribe now

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Here today with another business-oriented video to expand on something I touched on last week - my next phase of growth.

After a lot of personal assessment, I’ve decided to increase the stretch goal for my business to 1m / yr profit in the next few years.

In this 20-minute video, I do a recap of my current setup and why it’s time to take the next step outside of it. I talk about how I analyzed my business to determine if it was time and what the next step looks like.

Right now, I’m in the negotiation phase for a warehouse and I talk a bit about how I started my hunt, some tips I picked up on, and a bit about my specific strategy for how I’m going to scale.

This video is available for paid subscribers only, but if you would like a free trial to the newsletter where you can watch this video and all other content I’ve posted, shoot me a message on Twitter (@thetoyinvestor) with your email and I can set you up for a free 7-day trial.

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